Press

Usha’s story is one of humble beginnings. This daughter of a car mechanic from Bihar barely knew English when she stepped foot into the National Institute of Design. Today, she’s woven a name for herself as a textile designer of international acclaim and runs an NGO that empowers other women to weave happiness in their lives too. http://www.andpictures.in/promos/one-dream-uplifted-hundred-others-usha-varia-sapnonkiudaanpoorna

Usha Prajapati often wakes up in the middle of the night to scribble in her diary. At Samoolam (Collective Roots), the NGO founded by her — to give creative and monitory support to over 200 underprivileged women — these scribbles become part of designs that find expression in crocheted jewellery and home décor. http://www.thehindu.com/life-and-style/craft-crochet-and-social-change-come-together-at-samoolam/article22242445.ece

Samoolam is a craft story that best narrates modern India with its deep rural roots. Here’s a quick chat with Usha Prajapati Founder & Design Head at Samoolam. Samoolam is not just an organization it’s a message to the youth of our country that “a hundred miles start with a small step”. And we all owe certain responsibility to pay back to our place and community where we belong. https://byhandfromtheheart.wordpress.com/2016/07/13/meet-the-maker-usha-parjapati-samoolam-gaya/

Samoolam earrings styled on the lead cast Sunny Leone.