In 2009, we initiated Samoolam, a socially conscious movement rooted in grassroots activism. Our approach prioritized inclusivity and sustainability over immediate financial gains, and our design ethos focused on minimalism to create functional and affordable products. Our goal was to foster a community that valued social impact and environmental responsibility, and our dedication to this mission continues to guide our work to this day.
We aimed to create sustainable livelihood opportunities for economically disadvantaged rural women in Gaya, Bihar, India, the birthplace of Gautama Buddha. We achieved this by utilizing the traditional craft of crochet, to create functional everyday items with a single needle and yarn.