HANDMADE WITH LOVE
Made in India Handmade Products
Samoolam meaning 'collective roots' in Sanskrit, was founded as a grassroots social movement. The all-women organisation promotes the dying art of 'Crochet' to help economically-deprived, rural women who had little or no knowledge of the craft from over 110 families realise their potential and earn their pride and livelihood. Our aim is to use design as a powerful tool for social change by the creation of authentic, affordable fashion and lifestyle accessories handmade by our women artisans in Gaya, Bihar, India.
WRAPPED WITH LOVE
Shop for a Cause!STRING LIGHTS
Hand-crafted by our women artisans in Gaya
HAIR BANDS
Let your hair down with our lightweight and handcrafted turban hairbands
NECKLACES
Can up your head-turning style quotient
NECKLACES
Wear a handcrafted piece of art
HOME DECOR
Pop them into any home aesthetic
Customisation with Samoolam
We at Samoolam, through our team of rural women artisans, love making things for people using crochet. So, we are open to customising products for individuals, brands, businesses, and agencies (subject to design, production, and operations parameters). We also work collectively with conscious designers and craftsworkers to explore product development. This in turn helps our rural women artisans get offbeat work.
Usha Varia
Making her way up from a humble background in Bihar, starting a business in her early twenties, and now managing and balancing work and life across countries, Usha Varia is an inspiration to many. With over 15 years of experience, this social entrepreneur nurtures a clear mind packed with passion for creating sustainable enterprises in rural India and taking them to the world. Besides Samoolam, her family and son now fill her life.