Diwali Gifts
ETHICAL FASHION
Transparent and fair production in India
LIGHTS
Handmade crochet lights for festive moments
DIWALI LOVE HAMPER
Shop for a Cause! Light up a Life!
DECOR
Pop them into any home aesthetic
HEADBANDS
Let your hair down with our lightweight and handcrafted turban headbands
Customisation with Samoolam
We at Samoolam, through our team of rural women artisans, love making things for people using crochet. So, we are open to customising products for individuals, brands, businesses, and agencies (subject to design, production, and operations parameters). We also work collectively with conscious designers and craftsworkers to explore product development. This in turn helps our rural women artisans get offbeat work.
Usha Varia
Making her way up from a humble background in Bihar, starting a business in her early twenties, and now managing and balancing work and life across countries, Usha Varia is an inspiration to many. With over 15 years of experience, this social entrepreneur nurtures a clear mind packed with passion for creating sustainable enterprises in rural India and taking them to the world. Besides Samoolam, her family and son now fill her life.