CRAFTMARK
Certified hand-crafted process of India
HOME DECOR
One-of-a-kind Handmade Crochet Home Accents to
HANDMADE RAKHIS
Handcrafted by women artisans of Gaya, our thread Rakhi’s are made with a lot of love and care for you and the environment.
Our Favorites (and yours too!)
Shop our Bestselling and most Loved pieces
Empowerment vs Charity
Samoolam meaning 'collective roots' in Sanskrit, was founded as a grassroots social movement in Gaya, Bihar with the vision to use design as a powerful tool for social change. Today, the women-led organisation promotes the dying art of 'Crochet'. It has helped rural women from over 110 families who had little or no knowledge of the craft, earn their pride and livelihood through the creation of Craftmark certified authentic handmade, and sustainable fashion and lifestyle accessories.
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