CRAFTMARK
Certified hand-crafted process of India
EARRINGS
Little pieces of joy to add some cheerful vibes to your plain outfits
HOME DECOR
One-of-a-kind Handmade Crochet Home Accents to
NECKLACES
Create vibrant everyday looks with our strings of cheer
GIFTS OF LOVE
Shop colourful crochet gifts & hampers for your loved ones
Samoolam meaning 'collective roots' in Sanskrit, was founded as a grassroots social movement in Gaya, Bihar with the vision to use design as a powerful tool for social change. Today, the women-led organisation promotes the dying art of 'Crochet'. It has helped rural women from over 110 families who had little or no knowledge of the craft, earn their pride and livelihood through the creation of Craftmark certified authentic handmade, and sustainable fashion and lifestyle accessories.
Customisation with Samoolam
We at Samoolam, through our team of rural women artisans, love making things for people using crochet. So, we are open to customising products for individuals, brands, businesses, and agencies (subject to design, production, and operations parameters). We also work collectively with conscious designers and craftsworkers to explore product development. This in turn helps our rural women artisans get offbeat work.