Our Advisors
We have a team of experienced and knowledgeable advisors who guide us in various aspects of our work. From design and product development to marketing and financial planning, they provide valuable insights and support. Their expertise and mentorship have been instrumental in shaping our brand and expanding our reach.

Nidhi Bantia Mehta
Business Advisor
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Payal Nath
Social Entrepreneur, Impact Leader
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Uma Prajapati
Social Entrepreneur
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Prof. Aditi Ranjan
Social Entrepreneur
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Jaya Jaitly
Social Entrepreneur, Impact Leader
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Shuchi Mathur
Business Advisor
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Our Team
We represent our name ‘Samoolam’ = ‘collective origins’.We believe in ‘giving back to the roots’. We connect souls using the art of crochet. We make hearty products dancing with love.We empower over 130 rural women artisans.We create 1000-watt smiles as part of our ‘profit’.

Usha Prajapati Varia
Founder, Samoolam
Working her way up from a humble background in Bihar (India), starting a business in her early twenties, and balancing work-life across countries, Usha Prajapati-Varia, a social entrepreneur, is an inspiration to many in the world of Indian craft and design. With over 15 years of experience, Usha’s clear mind loves creating sustainable enterprises in rural India and taking them to the world. Her belief is ‘giving back to the roots’ philosophy using compassionate leadership skills. Usha is a Textile Design Graduate from NID (Ahmedabad, India), International Development and Social Change Master from Clark University (USA) and Ford foundation International Fellow. Besides Samoolam (which empowers over 100 women in Gaya, Bihar, India), her son and family fill her life.
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Usha Prajapati-Varia is a social entrepreneur and inspiration in the world of Indian craft and design. With over 15 years of experience, she creates sustainable enterprises in rural India and believes in compassionate leadership skills. She is a graduate of NID, has a Master's (International Development and Social Change) from Clark University, and is a Ford Foundation International Fellow. She is the founder of Samoolam, which empowers over 100 women in Gaya, Bihar, India.
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Usha Prajapati-Varia is a social entrepreneur, a graduate of NID, has a Master's (International Development and Social Change) from Clark University, and a Ford Foundation International Fellow. She creates sustainable enterprises in rural India with a focus on compassionate leadership. Founder of Samoolam, she empowers over 100 women in Gaya, Bihar.

Amit Kumar
Project Leader, Gaya

Rubi Kashyap
Sales & Marketing Head, New Delhi

Abhishek Kumar
Stock Incharge, Gaya

Pretty Ranjan
Raw material Coordinator, Gaya

Chanda Devi
Quality Controller, Gaya

Anju Devi
Production Incharge, Gaya

Kanti Devi
Stock Coordinator, Gaya

Lalmani Devi
Team Leader, Kujap, Gaya